For over 100 years, Gund has been crafting stuffed best friends for kids around the world. So to launch their Forever Friends collection, we developed a platform that focused on the singularly intimate magic of that relationship — brought to life from the perspective of the stuffed animal.

The platform tone of voice is silly, tender, and distinctly not-a-marketing-manager, and the visuals put you right in the thick of the adventure. Even the smallest details, like the product tags or social post typos (fuzzy paws aren’t all that dextrous), reflect this unique perspective and reinforce the brand’s belief in the power of this special friendship.