Tim Hortons wanted to celebrate their sixtieth anniversary by spotlighting the stories of the people who helped them get there. So, we fired up a literal spotlight and brought classic Canadian stories to the stage in a full-length musical created by the best and brightest in Canadian theatre. We partnered with another iconic Canadian brand, Roots, to make the merch, and premiered with sold-out shows. Thousands of Canadians left the Elgin humming choruses about coffee, and even more watched on Crave from the comfort of their couches.