HEINZ KETCHUP NEAR YOU

GUT Toronto • Heinz

CCO: Juan Javier Peña Plaza

ECD: Brynna Aylward

AD: Lindsay Newton

CW: Alex Sinmaleza

We spotted a tangy trend on social: people throwing proverbial tomatoes at restaurants that don't serve Heinz.


While we don't condone throwing tomatoes, we understand the disappointment. 77% of diners expect to be served Heinz every time. But the truth is, nobody really scouts out ketchup options in advance. And the spots that do serve Heinz aren't great at letting people know. So until now, unless fans were up for a game of telephone, there's been no real way of finding out who's got the goods. It's why a good chunk of them find themselves settling into a restaurant meal only to be met with a knockoff.


So we found a way for both fans and restaurants to get what they want - Heinz and Heinz fandom in foot traffic. How? By retooling Google Lens image recognition technology in way that enables fans to search by ketchup.