CaffeinA.I.ted
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CaffeinA.I.ted *
Client: Heinz
Agency: GUT Toronto
Coffee can boost alertness and focus, improve moods, and increase sociability. But instead of simply telling people about these benefits, we wanted to prove it by giving a cup of Tim Hortons coffee to A.I.
We prompted ChatGPT with questions about everyday coffee situations, and then we asked it to explain the same thing as if it iust had a cup of Tim Hortons coffee. In the responses after ChatGPT just "drank" a cup of coffee, the A.l. was immediately more concise and direct in its answers, as well as simultaneously becoming friendlier and more conversational - just like a human after their first cup of coffee.